When it comes to using the language of toward vs. towards, there are some who favor the use of the former and some who prefer the latter. For some reason, most English speakers tend to have a preference for the former and dismiss the latter as unimportant or even obsolete. The fact is that both of these speech patterns have their own strengths and weaknesses. It is not a matter of which one is right. Rather, both have their own merits that you should know about before you decide to use one in your conversations.
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To begin with, let us look at how the English language works with the word "approach." In order for you to speak in an approachable fashion, you need to put yourself in the shoes of the other person. Your goal is not to sound aloof or as though you don't really want to talk to them. Instead, you want to appear as though you are open to communication so that the other person can do the same. With that said, you also need to come across as confident so that your words will carry much more meaning to the people with whom you are speaking. So how can you use the word toward vs. towards differently?
You can use the word toward vs. towards in order to indicate a positive attitude. You do not want to sound pushy or intrusive, but you do want to imply that you are there to help or be of assistance. By using this word in your sentences, you will come across as being friendly and helpful. However, it would be much better if you also had some warmth in your voice. Too much or too little will result in being unclear about what you are trying to say.
Chicago Manual Sales - "Go Toward" Vs "Going Towards"
Also, you can use toward vs. towards with the single phrase, "I would love to." This shows that you have no intention of taking anyone for granted. As such, you are willing to invest your time and effort so that they will be happy with your results. The phrase has been around for a long time now and is still commonly used. You can easily modify it to fit your own needs by finding out what is it your prospect wants to hear from you and developing a plan to say it.
If, on the other hand, you are looking to be forceful and pushy, you can use the word toward vs. towards while you are speaking to your prospects. It is a polite way of saying, "I am going to try to make this person like me." It also allows you to relax a bit more when you are talking to your prospects because you know that they are not going to be hurt by your attempts at manipulation. Remember, though, that you should not allow your emotions to get in the way of making the sale. If you are going toward, rather than towards, you can see that this will create an atmosphere where the prospect is at ease and you are more likely to get the results you desire.
When you are using the word versus, be careful to be as positive as possible. This is not a time for negativity. Instead, use the word toward to indicate that you are willing to make the investment necessary to achieve your goals. If you are going toward, rather than toward, your goal, it is much easier for the prospect to see that you are up for any challenge and that you are going to do what it takes no matter what. Remember, if you are forceful with your approach, you may scare them away. Be gentle with your approach and people will respect you more.
One of the most powerful things that you can do is to use the word "approach" throughout your Chicago Manual sales pitches. As you are pitching your business, always have the proper Chicago Manual style book reference handy. A quick look through it will give you a great deal of information that can be very beneficial to your business. Also, keep in mind that you do not have to stick to the pages that pertain to your business. You can include anything in there that strikes you as important or relevant to your business. It is simply a matter of making sure that you are presenting yourself in the appropriate fashion.
There are many other excellent pointers that you can find in the Chicago manual. Many of them pertain to the proper way to use toward and the proper way to use the word "approach". In this day and age, you really need to take every bit of advice that you can get your hands on. No matter which angle you are starting from, make sure that you are putting it into practice right away.
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